Humans inhabit an external world of physical space as well as an interior mental world of ideas. Being a social species, we share space and ideas through art, music, games, conversation and other forms of interaction.
Cultural narratives tie together all such interaction as a way to maintain social cohesion. Cultural narratives are a repository for common assumptions. They provide a framework for social discourse, prioritize the content of the media universe, and influence social policy.
They faithfully reflect a mixture of accepted facts and prevailing myths. At their worst, cultural narratives can codify inequality, war, and abuse of the natural world. At their best, they promote cooperation, creativity and engagement at all levels of society: governments, business, individuals, the environment.
When cultural narratives are factual, clear and unbiased – and disseminate accurate assessments and practical solutions to social problems – they help society become aware of common aspirations and the steps required to fulfill them.