Cultural narratives help maintain social cohesion. They represent the common assumptions and beliefs of a given society. They shape social discourse, prioritize the content of the media universe, and influence social policy.
At their worst, they can codify inequality, war, and abuse of the natural world. At their best, they promote cooperation, creativity and engagement at all levels of society: governments, business, individuals, the environment.
When cultural narratives that are factual, clear and unbiased – and disseminate accurate assessments and practical solutions to social problems – they help society become aware of common aspirations and the steps required to fulfill them.